Before sinking with over one thousand five hundred people aboard on April 15, 1912, the Titanic was briefly the world’s largest active naval vessel. Her three year construction provided thousands of jobs and, like the other White Star Liner Olympic class ocean liners of the time, she was designed and built in Belfast, Northern Ireland at the Harland and Wolff shipyard. At its peak, the yard employed over 30,000 people and was the mainstay of the Belfast economy. Like many other western shipyards, however, it fell sharply into decline after World War Two as the economics and port requirements of shipbuilding began to change. Despite the construction of the two massive gantry cranes, Samson and Goliath, to promote large scale shipbuilding in the late 60s and early 70s, the industry continued its steady retreat.

Samson and Goliath (2007)
Although both the Port of Belfast and Harland and Wolff continue to be active, most of the current port related activities have moved away from the original shipyard, where the waters are too shallow for large modern ships. As a result, much of the original port has become largely inactive and, given its proximity to Belfast city center, is considered underutilized. Taking inspiration from the London Docklands and Dublin Docklands, the Belfast Harbour Commission, which owns all of the port area, partnered with Harcourt Developments to form Titanic Quarter Limited, which is in the process of redeveloping 185 acres of port into a mixed use urban neighborhood, called Titanic Quarter. The plans call for over 7,500 dwellings and 9 million square feet of office, retail and institutional uses. Given the scale of development’s ambition, the tragic fate of its namesake, and the current state of the economy, it’s hard not to wonder whether Titanic Quarter is a titanic misjudgment.

Titanic Quarter Before Construction (From Titanic Quarter Media Room)

Victoria Square (2009). (Incidentally, as urban malls go, it is exceptionally well done opening up into the city, providing natural light and generally feeling like a part of the urban environment rather than an escape from it.)
I first started looking at Titanic Quarter in early 2007. Although, pre-sales on the first phase of apartment condos were doing well, the housing market was already showing signs of coming apart. Prices had skyrocketed, the majority of sales were going to investors, and the city continued to lose residents. In terms of office developmet, most of the cities permitted projects were on hold or seeking to convert to residential. Although retail had been booming since the 1998 Belfast Agreement, construction was well underway on Victoria Square, an 800,000 square foot urban mall, that looked likely to absorb most of the City’s high end retail demand over the short and potentially medium term.
As the UK property market collapsed and the world economy went into recession over the last year, Titanic Quarter’s prospects have become somewhat more questionable. Finding myself in Belfast for a weekend last January, I decided to take a day to visit Titanic Quarter to see how it was progressing. Several buildings have been completed, although appear not yet leased, and work on the first 500-unit phase of housing construction, Abercorn Basin, is well underway, although work currently continues at a reduced pace.

The Gateway Office Building (2009)

Abercorn Basin Housing Construction (2009)

Abercorn Basin Housing Construction (2009)
Despite the unfavorable economic conditions, there are a number of reasons to remain confident about the project’s prospects for financial success over the long term.
First, the Belfast Harbour Commission owns the land. They have a very low carrying cost and can sit on it until market conditions improve. Although this will reduce the previously projected returns on investment it also suggests that the project is unlikely to go bust. Without major construction or land purchase loans, Titanic Quarter Limited could delay development almost indefinitely. In the meantime, there are potential interim uses that could earn the Commission some revenue. For example, in a recent change, much of the Harland and Wolff land is currently being used to assemble large marine wind turbines.

Wind Turbine Assembly
Furthermore, despite the current market weakness, several factors related to “the Troubles”, the roughly 30-year period of ethno-political violence in Northern Ireland that officially ended with the Belfast Agreement, suggest that Titanic Quarter will succeed commercially. In many ways, Belfast, emerging from 30 years of economic stagnation, is a laggard in the process of playing catch up to other European cities. Although Northern Ireland had some of the highest increases in average home prices in the United Kingdom over the last 5 years, the bubble may not be as large. While Belfast certainly experienced unsustainable boom in house prices and construction, it is difficult to disentangle the bubble induced increase from that brought about by the emergence of peace and stability. As a result, the bust seems likely to be less painful than elsewhere.
Another, potential advantage of Belfast’s lagging is that it has yet to experience the recent boost in urban population that has benefited many other cities of the United States and Europe. Like most other Western cities, Belfast experienced a significant decrease in its population since its post World War Two high of over 400,000. By 2000, Belfast’s population had decreased to 281,000 and has continued to decline to an estimated 268,000. Although, not all Western cities have increased in population over the last 10 years, Belfast’s economic performance, status as political, educational and social capital of Northern Ireland, and lively energy suggest that it will experience a “Fifth Migration” of urban in-migration over the coming years. The chart below compares Belfast’s population over time with that of Manchester, a similar sized city with an industrial past that experienced recent population growth.

From Belfast Capital City, The Development Brief, Belfast City Council, Issue 9, October, 2006

An interesting, if depressing, legacy of “the Troubles” is that multiple property markets have emerged, based on whether an area is considered Nationalist, Unionist or neutral. A a result of differing birth and migration rates, housing demand is stronger in Nationalists (Catholic) areas than Unionist (Protestant) ones. The highest demand in the future, particularly at the upper end of the market — and perhaps I’m excessively optimistic — will tend to be in neutral areas where Northern Ireland’s Catholics, Protestants and growing numbers of ethnic minorities all feel comfortable living. Despite being a traditional Protestant area of employment, the port is generally considered a neutral area for housing, giving Titanic Quarter a strong advantage in its targeted segment of the housing market.
Finally, Titanic Quarter will be able to offer new office buildings in a rapidly changing business market. As a result of “the Troubles”, Britain has been pumping money into the Belfast economy since the decline of its manufacturing employment base. The public sector has grown over-sized and not only employs a significant portion of the population but also dominates the office real estate market. Since the Belfast Agreement, however, London has been seeking to extricate itself from giving the same kind of financial assistance that it gave in the past. As a result, Northern Ireland, and Belfast in particular, will have to shift away from public sector dominated employment into private industries. Over the long run, the shift to new industries will spark a demand for new Class A office, which had previously been of little interest to the public sector. With permitting secured and large contiguous plots of land, Titanic Quarter is suitably positioned to quickly provide a central location for whatever industries emerge. On the other hand, this large scale industrial shift could prove quite painful and slow down the overall economy, thus hindering Titanic Quarter’s development.
Thus far, this entry has focused on the prospects of financial success of Titanic Quarter over the medium term. Given its scale and location, of equal importance is whether the project will be a great place. While I consider the chances of financial success as very likely over the next 20 years, its prospects of becoming an inspiring and thriving urban neighborhood are far more in doubt. The image below shows the proposed development photoshopped over the existing port area.

Titanic Quarter: Rendering of the first phases overlaid on the existing port
Rather than embracing its industrial past and neighboring industrial uses, the design is a generic post modernist nowhere place that seems to associate with a romanticist nod to the glory of the Titanic’s brief life and little else. Given the ship repairs, warehousing and distribution and giant garbage piles in the immediate vicinity, Titanic Quarter would do well to aim for a much funkier environment. At present there is a serious disconnect between the targeted yuppie market and the rawness of the surrounding port. While Titanic Quarter markets its waterside location, the view across the Lagan is unlikely to appeal to all its potential residents.

Ship under Repair. (2009)

Warehousing and Distribution (2009)

Waste Disposal (2009)

Chemicals Storage (2009)

View Across the Lagan (2007)
In another important respect, however, the design does not succeed in breaking with its industrial legacy. It fails to move from the titanic to the human scale. The open spaces are large and barren; the blocks, massive; the streets, long corridors of unbroken and uninteresting building facade. From bottom to top, the peninsula is only about a mile and a half, but it feels much longer walking down the long straight corridor that is the main street. This may be a bit unfair since construction has barely begun on the masterplan, but only the port activity, that will eventually be blocked by uniform residential blocks, makes the walk interesting and enjoyable. The pictures below show some of the typical pedestrian views along the main street. The buildings that have already gone up do not suggest a pleasant pedestrian experience.





Trees and pavers are a welcome addition but really just dressing that don't address the underlying form and scale issues (2009)
The business park at the northern end of the peninsula is clearly not designed with residents or pedestrians in mind.



One of the few human scale elements of Titanic Quarter is the signage. As with most of the project marketing, this has been done quite well.




Few visitors, however, descend from the tour buses that drive by every 20 minutes or so.


One of the poorest design decisions of Titanic Quarter has been the determination to create a 90 million pound signature architectural building, shaped disturbingly enough like an iceberg, to house a museum dedicated to the Titanic. Never mind the tastelessness of alluding to the iceberg that led to the deaths of 1,517 people, the tackiness and expense are a bit shocking. This is doubly so because of the superior alternative right next to its proposed location: the former Harland and Wolff main office, a beautiful early 20th century 3-story sandstone building. It is more than large enough to accommodate the exhibits of a Titanic museum and is better tied to the history of the site. Since there are not very many suitable options for its reuse, building a separate non-revenue generating building is also a financial mistake. The iceberg is not going to be the next Sydney Opera House or Walt Disney Concert Hall.

Harland and Wolff Building (2009)


Harland and Wolff Drawing Room (2007)

Rendering of Signature Building from Titanic Quarter Website
The space in front of the building also demonstrates some of the mismatch between the plans for Titanic Quarter and the way it will feel for pedestrians. This wide paved area stretches on for approximately 300 yards leading out to the water. While this space looks fine in the rendering and will provide a good view of the signature building for cars on the highway and cruise ships, it is not an appealing pedestrian environment. There is no protection from the elements and nothing to do. If the pavers are smooth enough, it could emerge as a good informal destination for skateboarders.

300 hundred yards of boring space unless you're on a skateboard or BMX. From the Titanic Quarter Website.
Perhaps the greatest challenge to Titanic Quarter will be connecting it to the city and the economic region. Unlike the London and Dublin Docklands which were supported by large investments in public transportation to extend rail lines and create stations, Titanic Quarter relies on one woefully inadequate spine road, a bus route and several intersection improvements. The two intersections circled in red below will have to handle the traffic generated by the 7,500 dwellings, 9 million square feet of office, retail and institutional uses, and existing and future port uses. They both intersect with the A2, one of the most congested highways in the United Kingdom. Given the limited public transport and poor walking environment, Titanic Quarter as currently envisioned will have a difficult time capitalizing on its proximity to the the city center. At the very least, the developers need invest heavily in bike and pedestrian access to a not-too-distant commuter rail station. Even if they do, the lion’s share of residents and workers in Titanic Quarter will drive, sit in long queues and create greater congestion on the highway. The parking lot of the Odyssey Complex, Titanic Quarter’s southern anchor and essentially a suburban mall, does not bode well for Titanic Quarter’s transportation future.

Traffic Pinch Points (Google Maps, 2009)

View of Train Station and A2 Highway. Titanic Quarter is to the right. (2007)

Locked Pedestrian Bridge to Station. (2007)

Already a Traffic Pinchpoint (2007).
So what will happen with Titanic Quarter? Most likely it will be built, although it will take longer than expected and make less money for its investors than envisioned. London Docklands went bust before it turned a profit and became the new financial center for London. Given the low costs of holding the land and options for generating other sources of cash flow, however, it’s unlikely that any of the investors or developers will lose their shirt. Unfortunately though, Titanic Quarter appears set become a fairly boring and car dependent enclave that will add to Belfast’s urban planning problems rather than alleviate them. Given its proximity to the city centre, its potential contribution to Belfast’s housing stock — an estimated six percent increase of total existing housing units — and its interesting history, this is quite a shame.

Future Location of Titanic Quarter (2007).

Future Location of Titanic Quarter (2007).

Future Location of Titanic Quarter (2007).